News

Anime T-Shirts, or Nothing at All
A few years back, a popular clothing brand released a set of TV commercials featuring famous actresses who said they would wear the brand's underwear or nothing at all. The spots got a lot of attention. But this particular brand...
T-Shirts 101: What Is Shoulder to Shoulder Taping?
Have you seen our new Motions collection? If not, take a look. It features three new pieces of artwork for T-shirts and sweatshirts. When we were writing descriptions for these items, we included the fact that the T-shirts offer shoulder-to-shoulder...
Start That Back-to-School Shopping with Umai
It is time to talk about something that bothers kids to no end: going back to school. But it's July. If you live in the Northeast, you will not be going back to school until after Labor Day. But if...
Quarter Turning What Is It and Why Is It Done with T-Shirts
Have you ever noticed that some T-shirts are described as being quarter turned? If so, do you know what it means? Quarter turning is a common practice in T-shirt manufacturing. It is not widely understood by the general public. Unfortunately,...
A World without Anime Would Be Boring
Anime apparel is what we do. We create original anime artwork and use it to adorn T-shirts, sweatshirts, and more. Without anime, we wouldn't have a brand. But that's not the worst part. A world without anime would be, quite...
A Few More Thoughts on Slice-of-Life Anime
We recently ran a blog post talking about slice-of-life (SoL) anime. The post wasn't intended to be highly critical of this particular art form. Perhaps it came off sounding like it. So with that possibility, we wanted to offer a few more thoughts. Let us talk about some of the positives.
Why You Should Wash Your Umai T-Shirts Inside Out
Umai Clothing explains how washing machines can cause extra wear and tear on graphic t-shirt designs and how turning your shirt inside out can help prevent fading.
Why Going from Live Action to Anime Can Be Viable
Anime fans who make the effort to follow industry news know how difficult it is to transition a successful anime series to a live action series or film. It is not done very often. And when it is, the results...
What It Takes to Become an Anime Content Creator
Careers in anime are a lot like their counterparts in video game design were 25 years ago. These days, it seems like everyone who loves anime or manga is looking to begin a career as a content creator. If that...
Making Anime So Bad That It's Actually Good...Almost
Umai Clothing discusses if it's possible for anime to be so bad that it's good. or at least culturally significant. What makes an anime bad?
Is the Marvel Universe a Good Fit for Anime?
The Marvel Universe has been a pretty good revenue-producer for the last decade or so. And with streaming services pulling out all the stops in the competition for viewers, some are saying that it's time for Marvel creators to think...
How Do You Feel About Slice-of-Life Anime?
Umai Clothing discusses the best way to describe SoL anime is to say that it presents normal events that happen during the course of everyday life. The events are fairly routine; they are unremarkable.
Watching Anime on Netflix Is About to Change
We recently published a blog post posing the question of whether original anime content can save a struggling Netflix. We still don't know the answer to that question, nor are we likely to know for some time. But we do...
Can Original Anime Save a Struggling Netflix?
Once considered the gold standard of streaming, Netflix suffered its first significant loss in over a decade during the first quarter of 2022. How bad was it? Pretty bad. They reported losing 200,000 subscribers, all the while projecting 2 million...
Top 5 Reasons Consumers Buy Their T-Shirts Online
It is a good thing we sell anime t-shirts and hoodies. Our focus on anime artwork sets us apart from thousands of other t-shirt sellers scattered across the internet. Our company is unique enough that we are easily found online....
What Do We Mean by 'Anime-Inspired' Clothing?
We occasionally market our clothing as 'anime-inspired' clothing. Doing so usually prompts questions from curious customers. They want to know what we mean. It turns out the question is pretty simple to answer. This post will give you that answer...
A Beanie in the Summer Doesn't Have to Make You Look Odd
  Let's face it, some pieces of clothing have a seasonal flair. Take the humble beanie. Prior to the millennial generation turning it into a fashion statement, the beanie was known as a winter hat. You wore it when the...
Umai Is More Than Just T-Shirts and Sweatshirts
Regular customers know Umai as the go-to source for anime apparel. We are well known for our anime sweatshirts and t-shirts featuring original artwork. But now, we want you to know there is more to our company and brand. T-shirts...
We Want You to Feel Good About Wearing Umai Apparel
Did you know that the name of our brand, Umai, was not randomly chosen? It is not a made-up word or somebody's name. Instead, it's a Japanese word that means 'wonderful' or 'good'. We chose the name for one simple...
The Eyes Play an Important Role in Anime and Manga
Have you ever taken in a piece of manga or anime and instantly felt like you knew what the characters were thinking? If so, what you experienced was the result of an artist's understanding of the medium. Anime and manga...
If You're Going to Use a Phone Case, Make It a Umai Case
Billions of people around the world use smartphones. We are guessing you are one of them. That being said, do you protect your phone with a case? Some people do, others do not. It is a matter of personal preference....