Did you know that the name of our brand, Umai, was not randomly chosen? It is not a made-up word or somebody's name. Instead, it's a Japanese word that means 'wonderful' or 'good'. We chose...

Have you ever taken in a piece of manga or anime and instantly felt like you knew what the characters were thinking? If so, what you experienced was the result of an artist's understanding of...

Billions of people around the world use smartphones. We are guessing you are one of them. That being said, do you protect your phone with a case? Some people do, others do not. It is...

Here at Umai, we are most known for our anime clothing and apparel. We have a worldwide following among lovers of anime t-shirts, hoodies, phone cases, and posters. But did you also know that we...

Google the phrase, 'streetwear is dead', and you will see tons of articles debating the topic. It is only a thing because one of the most respected designers in the fashion industry, Virgil Abloh, made...

You will notice that many of our product pages make mention of pre-shrunk garments. For example, our February 2022 exclusive T-shirt – which has sold quite well, by the way – is made of 100%...

Here at Umai, we are proud to say we are one of the leading anime T-shirt brands on the market. Our road to success has not been easy. In fact, no successful business gets to...

We previously published a post talking about what it meant to be otaku. It went over so well that we decided to tackle another term familiar to anime and manga fans: tsundere. If you have...

The differences between manga and anime are as simple as the differences between comics and animated cartoons. Both tell a story. It's just that manga utilizes illustrations and text while anime relies on movement and...